Friday, 18 June 2010
Perils of Branding
I was driving along behind this bus, not really paying attention to the text, when it occurred to me that my subconscious brain had seen and processed the image and applied the caption "with new, dri-weave top-sheet" because that logo looked so like another company's advertising. Our brains do this all the time, a glance, a glimpse, and they fill in the blanks automatically, extrapolating.
I laughed at myself for the error, but then I wondered, in all the meetings the client and the ad-agency had gone through before launching a major poster campaign, had nobody else thought of an unfortunate visual similarity to another product?